LandArchSpecs

Founded in 1937 by Leon Cassler in Paw Paw, Michigan, Paw Paw Everlast Label Company grew from a one-person garage shop into America’s original metal label specialist—a legacy proudly upheld by the Starbuck family. From its integrated manufacturing and office facility, the close-knit team ensures uncompromising quality through every stage, from fabrication to logistics. Durable label designs—crafted from 99.6% zinc and galvanized wire—anchor a lineup that also includes copper, stainless steel, and aluminum for long-term performance and custom applications. Landscape architects, as well as garden and horticultural professionals, specify Paw Paw Everlast for weather resistance, legibility, and timeless appearance in gardens, parks, and landscapes. The company is recognized for fast fulfillment, pricing, and responsive service—providing documentation, submittals, and samples while reflecting proud standards of American craftsmanship and attention to detail.